The Cluetrain Manifesto is a work of business literature collaboratively authored by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger. It was.

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That is, as long as it’s not the only thing on your mind. Tom Matrullomanaging editor of InSarasota. Make it something interesting for a change.

the cluetrain manifesto – the book

Every new app gives us something else to do on the bus. People in networked markets have figured out that they get far better information and support from one another than from vendors.

Yeah, the Internet hasn’t solved all the world’s problems. Optimally, it should relate to something their market actually cares about. And whether the news is good or bad, they tell everyone. That’s what an open Internet is. People recognize each other as such from the sound of this voice. The Internet’s streets are already crowded with licensed drivers.

If they did, they wouldn’t let you talk that way. You’ll recognize them not just because they sound like us, but because they’re on our side. As tools, they are broken. Why do we need faceless annual reports and third-hand market research studies to introduce us to each other?

The Cluetrain Manifesto – Wikipedia

Business is only a part of our lives. They are conducted in a human voice. A teenager’s first poem, the blissful release of a long-kept secret, a fine sketch drawn by a palsied hand, a blog post in a regime that hates the sound of its people’s voices — none of these people sat down to write content. All trolls, out of the pool! The Cluetrain Manifesto gets it, and the authors aren’t shy about shoving it down our throats. The Cluetrain Manifesto is about to drive business to a full boil.


Companies must ask themselves where their corporate cultures end. Brilliantly on target and ceaselessly entertaining, this express train to ‘Net commerce awareness stops only long enough to hit you between the eyes with the realities of “voice” and then speeds along to surprise again.

We all like mass entertainment. There are no secrets.

That would get your name around better than your msnifiesto million dollar web site. These are The Fools, the businesses that have merely adopted the trappings of the Internet.

That is, as long as it’s not the only thing on your mind. We are those markets. Markets do not want to talk to flacks and hucksters. We will very soon. The Net is of us, by us, and for us. On par with ‘Net pundits Peppers and Rogers, Pine, Dyson and Negroponte, the authors of The Cluetrain Manifesto speak with intelligence, wit and insight on the topic of who’s controlling whom and the very direct role each of us plays in the web.

Org charts worked in an older economy where plans could be fully understood from manifiesfo steep management pyramids and detailed work orders could be handed down from on high.


People of earth…

These markets are conversations. Companies need to realize their markets are often laughing. Why can’t they hear this market timebomb ticking?

People in networked markets have figured out that they get far better information and support from one another than from vendors. It is specifically designed for everything. Copyright has its place, but when in doubt, open it up — New Clues.

They recognize each other’s voices. By using this site, you agree to the Terms of Cluetrqin and Privacy Policy. Networked knowledge workers can change employers over lunch.

Most marketing programs are based on the fear that the market might see what’s really going on inside the company. Companies are spending billions of dollars on Y2K. Oh gosh, sorry, gee, we’ll come back later. Almost invariably, the cause of failure can be traced to obsolete notions of command and control. They’re pretty cool online. Respect for hands-on knowledge wins over respect for abstract authority. As markets, as workers, both clyetrain us are sick mwnifiesto death of getting our information by remote control.

It can’t be “picked up” at some tony conference. It seems to be all of yours.